SEO Specialist

Serving the People Who Serve the People

 

Granicus is driven by the excitement of building, implementing, and maintaining technology that is transforming the Govtech industry by bringing governments and its constituents together. We are on a mission to support our customers with meeting the needs of their communities and implementing our technology in ways that are equitable and inclusive. Granicus has consistently appeared on the GovTech 100 list over the past 5 years and has been recognized as the best companies to work on BuiltIn.

 

Over the last 25 years, we have served 5,500 federal, state, and local government agencies and more than 300 million citizen subscribers power an unmatched Subscriber Network that use our digital solutions to make the world a better place. With comprehensive cloud-based solutions for communications, government website design, meeting and agenda management software, records management, and digital services, Granicus empowers stronger relationships between government and residents across the U.S., U.K., Australia, New Zealand, and Canada. By simplifying interactions with residents, while disseminating critical information, Granicus brings governments closer to the people they serve—driving meaningful change for communities around the globe.

Want to know more? See more of what we do here.

An SEO Specialist’s main role is to analyse and review client websites and assist analysts with SEO updates and reports. They will work closely with the SEO Analysts to make recommendations for improving traffic and assist in implementing those changes on websites to optimize them for search engines. 

• Setting up processes and managing monthly link building activities, link analysis, link requests. May work directly with the SEO Analyst to provide a linking strategy.
• Performing QA for Google Analytics implementations by ensuring tags are placed properly, custom goals are configured correctly, and data is collected properly.
• Keyword research and reporting, utilizing various SEO software.
• Organic site reviews of client websites.
• QA developer work when needed, checking for broken links, header checks, etc.
• Assist the team in technical audits to ensure the site is properly developed to maximize search engine visibility.
• Collaborate with developers to resolve any on-site issues that may impact website performance in search engines, including duplicate content, crawl errors, and sitemap issues.
• Design and implement on-site SEO enhancements, including Title/Meta Tags, header updates, content creation and optimization, image optimization, etc. This may also include assisting the Content Creation team with adding new content to websites and completing optimization enhancements.
• Make informed decisions based on analytics data to further optimize and pinpoint issues with the client's site.
• Conduct extensive initial and ongoing keyword research, analysis, and selection.
• Assist SEO Analysts in ideating and creating A/B tests on the Simpleview CMS.
• Creation (including copywriting) of all paid media campaigns (Google Ads, Bing, Facebook, Instagram, LinkedIn, etc.) based on input from Digital Media Analysts.
• Regularly checking campaigns for errors, broken links, tracking issues, keyword conflicts, etc

• Ability to effectively communicate with the entire staff either verbally or in writing. Reinforce a positive team environment and effectively collaborate with all members of the SEO team.
• Ability to work on multiple projects or tasks in a deadline-driven environment.
• Passion for search engine marketing and digital marketing, willing to keep abreast of new technologies and the changing landscape.
• Knowledge of Google Analytics and/or other analytics tools.
• Ability to pick up abstract/complex SEO/SEM concepts quickly.
• Fairly advanced technical acumen and digital marketing experience.
• Ability to communicate internally with the digital marketing team and explain the role SEO plays in digital marketing.
• Flexibility to change with the department as it continues to grow.
• 1-3 years of SEO experience preferred.

Don’t have all the skills/experience mentioned above? At Granicus, we are trying to build diverse, inclusive teams. We do not have degree requirements for most of our roles. If you don’t meet every requirement above but are excited to learn more, we encourage you to apply. We might just be able to find another role that could be a perfect fit!

 

Security and Privacy Requirements

• Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program.
• Responsible for ensuring the data privacy of our employees and customers, their data, as well as taking all required privacy training in a timely manner, in accordance with company policies.

 

The Team

• We are a remote-first company with a globally distributed workforce across the United States, Canada, United Kingdom, India, Armenia, Australia, and New Zealand.

 

The Culture

• At Granicus, we are building a transparent, inclusive, and safe space for everyone who wants to be
  a part of our journey.
• A few culture highlights include – Employee Resource Groups to encourage diverse voices
• Coffee with Mark sessions – Our employees get to interact with our CEO on very important and
  sometimes difficult issues ranging from mental health to work-life balance and current affairs.
• Microsoft Teams communities focused on wellness, art, furbabies, family, parenting, and more.
• We bring in special guests from time to time to discuss issues that impact our employee
  population
  
  

The Impact

• We are proud to serve dynamic organizations around the globe that use our digital solutions to make the world a better place — quite literally. We have so many powerful success stories that illustrate how our solutions are impacting the world. See more of our impact here.

At Granicus, we offer a comprehensive and flexible benefits package designed to support your well-being, growth, and work-life balance.

Here’s what you can expect as a Costa Rica-based team member:

Flexibility & Balance

• Flexible Time Off – Take the time you need to rest, recharge, and live your life.
  
• Company-Wide Wellbeing Days – Paid days off to unplug and focus on your mental health.
  
• Work From Home Reimbursement – Support a productive home office environment.

Health & Wellness

• Private health, vision, dental and life insurance – Comprehensive coverage for you and your family.
  
• On-Demand Mental Health Support – Access to Headspace and other wellness tools.

Family

• Paid Parental Leave - For both birthing and non-birthing parents.

Growth & Recognition

• Online Learning Platforms – Fuel your professional development.
  
• Competitive Salary & Bonuses – Your contributions are valued and rewarded.