Marketing Manager

Serving the People Who Serve the People

 

Granicus is driven by the excitement of building, implementing, and maintaining technology that is transforming the Govtech industry by bringing governments and its constituents together. We are on a mission to support our customers with meeting the needs of their communities and implementing our technology in ways that are equitable and inclusive. Granicus has consistently appeared on the GovTech 100 list over the past 5 years and has been recognized as the best companies to work on BuiltIn.

 

Over the last 25 years, we have served 5,500 federal, state, and local government agencies and more than 300 million citizen subscribers power an unmatched Subscriber Network that use our digital solutions to make the world a better place. With comprehensive cloud-based solutions for communications, government website design, meeting and agenda management software, records management, and digital services, Granicus empowers stronger relationships between government and residents across the U.S., U.K., Australia, New Zealand, and Canada. By simplifying interactions with residents, while disseminating critical information, Granicus brings governments closer to the people they serve—driving meaningful change for communities around the globe.

Want to know more? See more of what we do here.

Granicus ANZ is looking for a tenured Marketing Manager for our government and destination platform and cloud-based software. This role will work closely with the global marketing team, ANZ sales leadership and regional sales team, and the executive team to develop and continually refine our ANZ marketing strategy and execution.  You will be accountable for our marketing success in the ANZ. You will plan and coordinate our execution utilising both local in-country resources and the support from global product marketing, content, digital marketing, and design teams. You will turn our strategy into real-life activities to deliver the right content at the right time based on insights into the local market and competitors.

The Marketing Manager is responsible for demand generation, events, and Account-Based Marketing (ABM) campaigns that drive revenue for the business. You'll develop, implement, and measure full-funnel campaigns focussing on awareness, demand generation, meeting market-specific goals, and accelerating pipeline/revenue growth. This position is based in our ANZ office or remotely within ANZ.

 

Other benefits:

- This is a remote working role.

- Quarterly "unplug" days, a paid day off from the company to relax and recharge

- The opportunity to work with an established, global GovTech leader with a unique value proposition and platform offering

• Perform continuous market research to identify trends and challenges within the market to inform thought leadership and sales campaign messaging across government and destination segments 
• Provide strategy and execution for the market, including working with the ANZ sales teams and other leaders to create and execute marketing plans 
• Analyse the ANZ public sector market, our customers, buyers and competitors and identify actionable insights and priorities to maximise our success 
• Generate leads that turn into opportunities and pipeline for the ANZ sales team 
• Own, analyse and communicate the strategy, execution and metrics of the demand generation funnel, including inquiries, MQLs, SALs, SQLs and pipeline. 
• Create, develop, implement and optimise full-funnel, integrated demand generation campaigns using best practice approaches 
• Write and communicate market messages in a variety of media: eBooks, whitepapers, webinars, infographics, advertisements, email and more 
• Work with the sales organisation to drive upcoming marketing campaigns and gather feedback on programme performance and sales needs 
• Coordinate with the Business Development Team to monitor campaign efficacy and optimise inbound and outbound sales to support the business in lead generation and pipeline creation 
• Undertake data sourcing and cleansing to support campaign activities within appropriate process frameworks
• Develop product positioning and messaging that differentiates our products in the market 
• Plan the launch of new products and releases and manage the cross-functional implementation of the plan 
• Develop product and solution-oriented content including positioning, pitch decks, other sales-facing materials, website content, videos, blogs, and webinars 
• Perform competitive research to profile our key competitors 
• Work closely with the Marketing Team to develop product-specific demand generation in close coordination with existing verticals and thought leadership campaigns 
• Plan and coordinate the priorities and support required from global product marketing, content, digital marketing and design teams 
• Support the wider global Granicus marketing team in defining full-funnel content marketing strategies spanning long-form documents (eBooks, whitepapers), blogs, events, tradeshows, user groups, webinars, infographics, videos, etc. in integrated campaigns, leading to revenue growth 
• Develop Account-Based Marketing strategy and execution for priority accounts 
• Drive partner strategy to identify and drive demand generation and funnel building activities that drive pipeline 
• Perform other relevant duties as required  

• Degree in marketing, business, government, or a relevant field  
• 3+ years of experience of marketing within a SaaS company in the ANZ  
• Public sector marketing experience is preferred  
• An enthusiastic, high-energy self-starter who leads by example and can execute marketing strategy and plans with minimal oversight and direction  
• Strong writing and communication skills  
• Experience working directly with sales teams to support their goals and initiatives  
• Exceptional interpersonal skills to build internal and external relationships across a global organisation  
• Ability to thrive in a lean, self-propelling, proactive environment  
• Commitment to diversity of thought and consideration of different ideas 
• Continuously adapt to changing priorities and business needs, bringing creativity and resilience to every challenge.
• Embrace a no-task-too-small mindset—whether it’s writing copy, coordinating events, or analysing campaign performance.
• Be a self-starter who can independently manage projects while also contributing as a team player.
• Collaborate across departments to ensure marketing efforts align with business goals and sales needs.
• Lead and execute a wide range of marketing initiatives, from strategic planning to hands-on campaign delivery.
• A strong communicator with excellent writing skills and a passion for storytelling.
• Comfortable working in a lean, fast-paced environment where priorities can shift quickly.
• A low-ego collaborator who values teamwork and is happy to pitch in wherever needed.
• A doer who enjoys both strategy and execution and takes pride in seeing projects through from start to finish.
• A marketing generalist with 3+ years of experience in SaaS marketing, ideally in the ANZ public sector.

Don’t have all the skills/experience mentioned above? At Granicus, we are trying to build diverse, inclusive teams. We do not have degree requirements for most of our roles. If you don’t meet every requirement above but are excited to learn more, we encourage you to apply. We might just be able to find another role that could be a perfect fit!

 

Security and Privacy Requirements

• Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program.
• Responsible for ensuring the data privacy of our employees and customers, their data, as well as taking all required privacy training in a timely manner, in accordance with company policies.

 

The Team

• We are a remote-first company with a globally distributed workforce across the United States, Canada, United Kingdom, India, Armenia, Australia, and New Zealand.

 

The Culture

• At Granicus, we are building a transparent, inclusive, and safe space for everyone who wants to be
  a part of our journey.
• A few culture highlights include – Employee Resource Groups to encourage diverse voices
• Coffee with Mark sessions – Our employees get to interact with our CEO on very important and
  sometimes difficult issues ranging from mental health to work-life balance and current affairs.
• Microsoft Teams communities focused on wellness, art, furbabies, family, parenting, and more.
• We bring in special guests from time to time to discuss issues that impact our employee
  population
  
  

The Impact

• We are proud to serve dynamic organizations around the globe that use our digital solutions to make the world a better place — quite literally. We have so many powerful success stories that illustrate how our solutions are impacting the world. See more of our impact here.

At Granicus, we offer a comprehensive and flexible benefits package designed to support your well-being, growth, and work-life balance.

Here’s what you can expect as a Australia-based team member:

Flexibility & Balance

• Paid Time Off– Take the time you need to rest, recharge, and live your life.
  
• Company-Wide Wellbeing Days – Paid days off to unplug and focus on your mental health.
  
• Work From Home Reimbursement – Support a productive home office environment.

Health & Wellness

• Salary Continuation Insurance
  
• On-Demand Mental Health Support – Access to Headspace and other wellness tools.
  
• Fitness Reimbursement & Cycle Program – Stay active, your way.

Family

• Paid Parental Leave - For both birthing and non-birthing parents.

Growth & Recognition

• Online Learning Platforms – Fuel your professional development.
  
• Competitive Salary & Bonuses – Your contributions are valued and rewarded.