Digital Media Specialist

• Develop, implement, and manage digital campaigns across various platforms including but not limited to Google, Microsoft, Facebook, Instagram, TikTok, Spotify, and LinkedIn.
• Develop and execute strategy for paid search, social media, display, programmatic, connected tv, and other paid media campaigns.
• Learn and develop mastery of all elements of paid search campaign management, including the tactics of search engine marketing and the tools used to implement them.
• Maintain an understanding of industry trends, and research related media.
• Interact with clients as needed for approvals and/or revisions, including monthly calls to review reports and outline recommendations.
• Execute day-to-day optimization and management of campaigns, including delivery of relevant metrics to clients.
• Monitor campaign budgets on a daily and weekly basis and adjust as needed.
• Provide clear instructions and direction to paid media specialists on the creation of new search ads, keyword lists, and other digital advertising builds & optimizations.
• Supply clients with digital marketing strategy and consultation.
• Ensure correct UTMs are applied to all paid campaigns for accurate reporting and analysis.
• Assist in generating monthly performance reports for all clients, including ability to recognize errors and troubleshoot the data.

• This position requires a talented, driven digital marketer who exhibits the following attributes:
• Experience using Google Ads, Microsoft Ads, Facebook Ads Manager, LinkedIn, and others.
• Google Ads and Microsoft Ads certifications are required within 90 days of employment.
• Experience in other forms of digital marketing/advertising a plus.
• Ability to work on multiple projects in a deadline driven environment.
• Passion for digital marketing and keeping abreast of new trends, technologies, and advertising platforms (e.g. Pinterest, TikTok, etc.).
• Experience using analytics and/or reporting tools (Google Analytics, Looker Studio, etc.).
• Exercises critical thinking and an inquisitive mindset to conduct thorough analysis that results in actionable insights.
• Communicates clearly and effectively in both written and verbal forms.
• Ability to analyze traffic from paid media campaigns to gauge success and determine optimization strategies.
• Maintains high standards and provides work that is professionally composed and free of error.
• A degree is not a requirement. The ideal candidate has a minimum of two years of industry-agnostic experience managing paid media campaigns.

Flexibility & Balance

• Flexible Time Off – Take the time you need to rest, recharge, and live your life.
  
• Company-Wide Wellbeing Days – Paid days off to unplug and focus on your mental health.
  
• Work From Home Reimbursement – Support a productive home office environment.

• Private health, vision, dental and life insurance – Comprehensive coverage for you and your family.
  
• On-Demand Mental Health Support – Access to Headspace and other wellness tools.

• Paid Parental Leave - For both birthing and non-birthing parents.

• Online Learning Platforms – Fuel your professional development.
  
• Competitive Salary & Bonuses – Your contributions are valued and rewarded.