Senior Analyst, Destination Insights

Serving the People Who Serve the People

Granicus is driven by the excitement of building, implementing, and maintaining technology that is transforming the Govtech industry by bringing governments and its constituents together. We are on a mission to support our customers with meeting the needs of their communities and implementing our technology in ways that are equitable and inclusive. Granicus has consistently appeared on the GovTech 100 list over the past 5 years and has been recognized as the best companies to work on BuiltIn.

Over the last 25 years, we have served 5,500 federal, state, and local government agencies and more than 300 million citizen subscribers power an unmatched Subscriber Network that use our digital solutions to make the world a better place. With comprehensive cloud-based solutions for communications, government website design, meeting and agenda management software, records management, and digital services, Granicus empowers stronger relationships between government and residents across the U.S., U.K., Australia, New Zealand, and Canada. By simplifying interactions with residents, while disseminating critical information, Granicus brings governments closer to the people they serve—driving meaningful change for communities around the globe.

Want to know more? See more of what we do here.

Job Summary

Our premier destination marketing solutions power destinations across the globe, helping communities attract visitors, meetings, conventions, and sporting events. The Destination Insights team partners with Destination Marketing Organizations (DMOs), Convention & Visitor Bureaus (CVBs), and other destination stakeholders to deliver both technology solutions and strategic guidance that help clients make smarter, data-driven decisions.

We are seeking a customer-facing Senior Data Insights Analyst to support the development and delivery of innovative analytics solutions, reporting products, and strategic insights for destination customers. This individual contributor role combines business analysis, analytics, reporting, and data visualization to transform complex data into actionable recommendations and customer-facing analytics solutions.

The ideal candidate is equally comfortable discussing business goals with a customer, designing reporting solutions, analyzing data, developing dashboards, and partnering with technical teams to deliver repeatable analytics and reporting solutions. This role serves as a bridge between customer needs, business objectives, and technical implementation, helping ensure our solutions deliver measurable value to customers and internal stakeholders.

Who We Are

• Data-driven thinkers, grounding our insights and recommendations in measurable data and business context.
• Innovators, leveraging design thinking and other frameworks to help our customers embrace change and unlock new opportunities for growth.
• A team that values curiosity, experimentation, collaboration, and continuous improvement in pursuit of better customer outcomes.

How We Show Up to Work

• Demonstrate polished, professional relationships with colleagues and customers.
• Assume positive intent and be collaborative, creating space for different perspectives and expertise.
• Be dependable, accountable, organized, and effective in managing priorities and commitments.
• Be proactive, curious, adaptable, and willing to try new approaches.
• Be empathetic to the needs and experiences of customers and colleagues.
• Be open to feedback and committed to continuous growth.

• Essential Functions

  • Lead customers and stakeholders to understand business objectives, gather requirements, define KPIs and reporting needs, and design data-driven solutions.
  • Design, develop, and maintain scalable analytics products, including dashboards, reports, KPI frameworks, and other repeatable reporting solutions.
  • Analyze complex datasets to identify trends, opportunities, and actionable business insights, translating findings into clear recommendations.
  • Work with Data and Engineering personnel to define data requirements, business rules, KPI calculations, and reporting requirements. Validate data quality, business logic, and reporting accuracy. 
  • Serve as a customer-facing analytics resource by presenting findings, facilitating discussions, providing strategic recommendations, and supporting solution adoption.
  • Collaborate with Product, Engineering, Data, Sales, Implementation, and Client Success teams to enhance analytics products and services.
  • Contribute to repeatable analytics solutions, standards, documentation, and best practices for the Destination Insights team.
  • Translate analytical findings into clear narratives, presentations, and recommendations tailored to customer business goals and executive audiences.

Required Knowledge, Skills & Abilities

Analytics & Data Skills

• Strong analytical and problem-solving skills with the ability to translate business questions into repeatable analytical, reporting, and dashboard solutions. Advanced SQL skills for querying and analyzing large datasets, investigating data issues, preparing analysis-ready outputs, and validating business logic and reporting results.
• Experience working with relational databases, cloud data warehouses, and multiple data sources.
• Understanding of relational data structures, KPI development, reporting frameworks, and how data is organized for analytics and business intelligence.
• Hands-on experience developing dashboards, reports, and visualizations using Tableau, Power BI, Looker Studio or similar business intelligence platforms.
• Knowledge of data quality management, validation methodologies, and troubleshooting data inconsistencies.
• Working knowledge of data pipelines, data transformations, and cloud data environments sufficient to document requirements, communicate effectively with Data and Engineering teams, investigate issues, and validate analytics outputs.
• Ability to clearly document source-data requirements, business rules, KPI calculations, reporting logic, and acceptance criteria.

Consulting & Communication Skills

• Excellent communication and presentation skills with the ability to explain technical concepts to non-technical audiences.
• Experience leading customer and stakeholder discovery, eliciting requirements, facilitating discussions, and translating business needs into analytical and reporting solutions.
• Ability to present insights, recommendations, and reporting solutions to customers and internal stakeholders.
• Strong documentation and business communication skills.

Collaboration & Work Style

• Ability to independently manage projects and priorities from concept through delivery.
• Demonstrated success partnering with cross-functional teams to solve complex business challenges.
• Customer-focused mindset with strong attention to detail and commitment to continuous improvement.

Experience/Credentials:

• You have 5-8 years of related experience in analytics, business intelligence, or data analysis, including experience working directly with customers or business stakeholders.
• Bachelor’s degree in analytics, statistics, mathematics, business, or a related field, or equivalent practical experience.
• Skilled in working with large data sets, including strong proficiency in SQL for analysis and validation.
• Experience presenting analytical findings and recommendations directly to customers, executives, or senior business stakeholders.
• Experience leading requirements gathering, stakeholder discovery sessions, and KPI definition workshops.Proficiency with analytics, reporting,and presentations tools such as Google Data Studio, Tableau, Power BI, Excel, PowerPoint and similar platforms.
• Other ideal qualifications include:
  • Experience in the tourism or hospitality industry
  • Experience with hospitality technologies, particularly Simpleview CRM and event and meeting technology.

Don’t have all the skills/experience mentioned above? At Granicus, we are trying to build diverse, inclusive teams. We do not have degree requirements for most of our roles. If you don’t meet every requirement above but are excited to learn more, we encourage you to apply. We might just be able to find another role that could be a perfect fit!

Security and Privacy Requirements

• Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program.
• Responsible for ensuring the data privacy of our employees and customers, their data, as well as taking all required privacy training in a timely manner, in accordance with company policies.

The Team

• We are a remote-first company with a globally distributed workforce across the United States, Canada, United Kingdom, India, Armenia, Australia, and New Zealand.

The Culture

• At Granicus, we are building a transparent, inclusive, and safe space for everyone who wants to be
  a part of our journey.
• A few culture highlights include – Employee Resource Groups to encourage diverse voices
• Coffee with Mark sessions – Our employees get to interact with our CEO on very important and
  sometimes difficult issues ranging from mental health to work-life balance and current affairs.
• Microsoft Teams communities focused on wellness, art, furbabies, family, parenting, and more.
• We bring in special guests from time to time to discuss issues that impact our employee
  population
  
  

The Impact

• We are proud to serve dynamic organizations around the globe that use our digital solutions to make the world a better place — quite literally. We have so many powerful success stories that illustrate how our solutions are impacting the world. See more of our impact here.