Data Analyst - Customer Analytics

Serving the People Who Serve the People

Granicus is driven by the excitement of building, implementing, and maintaining technology that is transforming the Govtech industry by bringing governments and its constituents together. We are on a mission to support our customers with meeting the needs of their communities and implementing our technology in ways that are equitable and inclusive. Granicus has consistently appeared on the GovTech 100 list over the past 5 years and has been recognized as the best companies to work on BuiltIn.

Over the last 25 years, we have served 5,500 federal, state, and local government agencies and more than 300 million citizen subscribers power an unmatched Subscriber Network that use our digital solutions to make the world a better place. With comprehensive cloud-based solutions for communications, government website design, meeting and agenda management software, records management, and digital services, Granicus empowers stronger relationships between government and residents across the U.S., U.K., Australia, New Zealand, and Canada. By simplifying interactions with residents, while disseminating critical information, Granicus brings governments closer to the people they serve—driving meaningful change for communities around the globe.

Want to know more? See more of what we do here.

The Granicus Experience Group (GXG) is Granicus' in-house digital agency — a cross-functional team of strategists, analysts, communicators, and technology experts focused on customer experience and digital communications for government clients. GXG leverages best-in-class human-centered practices and a design-thinking approach to help federal, state, and local government customers better connect with the people they serve. 

The Data Analyst, Customer Analytics serves as the subject-matter expert for customer analytics, measurement, and reporting within GXG. This role owns the design, delivery, and continuous improvement of analytics workstreams that enable government customers to understand program performance, optimize digital communications, and achieve measurable outcomes. 

Operating as an advanced individual contributor, the analyst independently leads analytics workstream execution, sets analytics best practices, makes specialized technical decisions, and mentors junior analysts in data quality, visualization, and reporting methodology. 

Who We Are: 

• Data-driven thinkers, grounding our insights and recommendations for growth in measurable data and context.
• Human-centered design practitioners, understanding best practices, regardless of technology or usecases, and always putting people at the center of our solutions.
• Digital content creators and strategists, applying best practices to key message development, evaluation of current client content, andidentifyingoptimization opportunities. 
• Innovators,leveragingdesign-thinking and other frameworks to keep our work fresh and help our customers adopt a mindset for change. We drive toward success with a spirit of experimentation and agility. 

How We Show Up to Work: 

• Demonstrate a polished, professional relationship with colleagues and customers. 
• Assume positive intent.
• Be collaborative. Create space for and be open to different expertise and experiences. 
• Be dependable and reliable for our customers and colleagues.
• Be organized and manage your own workload.
• Be proactive. Be willing to jump in, not wait to be told.
• Be willing to try something new, not dependent on documented examples.
• Be empathetic. Consider the human experience, needs and motivations of our customers and our colleagues.
• Be open to feedback. Listen with the same passion with which you want to be heard.
• Be curious. Gather information and knowledge. Consider new ideas and approaches. Consider what you might not know. 

Essential Function: 

• Lead end-to-end ownership of analytics workstreams for assigned GXG customer engagements — from requirements definition through delivery, insight communication, and optimization recommendations —operatingindependently without routine escalation. 
• Independently design, build, andmaintainmeasurement frameworks that define KPIs, success metrics, and performance benchmarks for government customer digital communication programs across email, web, surveys, forms, and other channels. 
• Lead the architecture, development, and ongoing optimization of dashboards and reporting solutions integrating data from multiple sources; own data accuracy, reliability, and governance for all workstream-level reporting outputs.
• Define, document, and champion analytics standards, reporting methodologies, and data governance best practices for GXG's Customer Analytics practice; serve as the team's subject-matter expert and internal escalation point for complex analytical challenges.
• Make independent analytical and methodological decisions within the GXG customer analytics domain, includingselectionof approaches, metrics frameworks, visualization strategies, and tool architectures — without requiring managerial approval for routine technical judgments. 
• Author andmaintainowned SOPs, analytics playbooks, reporting specifications, and knowledge-base documentation to ensure consistency, repeatability, and institutional knowledge retention across the GXG team. 
• Serve as the primary analytics point of contact for assigned customer engagements; lead requirements-gathering sessions, present data-drivenfindingsand strategic recommendations to technical and non-technical audiences, including government stakeholders. 
• Mentor and coach junior analysts on SQL, data visualization, measurement strategy, and analytics best practices; conduct structured peer reviews and quality assurance of team deliverables.
• Own investigation, root-cause analysis, and resolution of data quality and consistency issues across GXG reporting systems;establishpreventive controls and documentation standards to reduce recurring errors. 
• Identify, evaluate, and introduce emerging analytics approaches, AI-enabled tools (Copilot, Cursor, etc.), and productivity technologies into GXG's analytical workflows; lead research and proof-of-concept efforts to advance the practice's analytical capabilities.
• Lead analytics-related Agile ceremonies including sprint planning, backlog refinement, retrospectives, and stand-ups; define and track analytics acceptance criteria and delivery milestones.
• Proactivelyidentifyopportunities where data can improve customer program outcomes and GXG service delivery; present evidence-based recommendations that influence customer measurement strategy. 

Knowledge/Skills/Abilities: 

• Advanced SQLproficiency— complex query design, data modeling, performance optimization, and multi-source dataset manipulation. 
• Expert-level BI & data visualization — deepexpertisein QuickSight, Tableau, Power BI, or Looker; dashboard architecture and design for executive and operational audiences. 
• Measurement framework design —abilityto define KPIs, success metrics, and analytics strategies for digital communication programs from first principles. 
• Data governance & quality ownership —abilityto define and enforce data quality standards, validation frameworks, and governance practices at the workstream level. 
• ETL & data integration —strongunderstanding of data pipeline concepts, ETL processes, and data validation in multi-source environments. 
• Digital channel analyticsexpertise— email, web, survey, social, CRM, and forms analytics; cross-channel measurement and attribution modeling. 
• AI-assisted analytics — ability to evaluate, adopt, and integrate AI-enabled productivity and analytics tools responsibly and effectively within data governance requirements.
• Communication & influence — ability to lead analytical presentations and influence customer measurement strategy through data storytelling for both technical and non-technical audiences.
• Mentoring & coaching —demonstratedability to develop junior analyst skills through structured guidance, peer review, and actionable feedback. 
• Agilemethodology— advanced familiarity with Scrum/Kanban; ability to lead analytics ceremonies and manage workstream-level delivery. 

Experience/Credentials 

• 4–6 years of experience in a data analyst, analytics engineer, digital analyst, or reporting analyst role in a professional services, agency, or technology environment.
• Demonstratedownership of analytics workstreams, measurement frameworks, or reporting infrastructure — with evidence of leading deliverables end-to-end, not merely contributing. 
• Advanced SQL skills withdemonstratedexperience in complex query design and multi-source data environments. 
• Expert-levelproficiencyin at least one major BI platform (QuickSight, Tableau, Power BI, or Looker), with evidence of dashboard architecture for multiple stakeholder audiences. 
• Demonstratedexperience designing measurement strategies or analytics frameworks from first principles, including KPI definition and performance benchmarking. 
• Experience communicating analytical findings and recommendations to senior or executive-level stakeholders, including government clients.
• Experience working across digital channels (email, web, surveys, CRM, social) with cross-channel measurement design.
• Experience mentoring or coaching junior analysts or reporting contributors, with evidence of structured peer review or quality assurance contributions.
• Experience with AI-assisted analytics tools and productivity platforms, withdemonstratedresponsible use within data governance requirements. 
• Experience working within Agile/Scrum delivery frameworks in an analytics or data context.
• Bachelor's degree in Analytics, Data Science, Statistics, Information Systems, Marketing, Business, or a related field, or equivalent practical experience.

Preferred: 

• Experience in a digital agency,GovTech, or government-customer-facing analytics environment.
• Familiarity with government digital communications programs (email, web, civic engagement platforms).

Other Job Info 

These statements are intended to describe the general nature and level of work being performed by employees assigned to this job. This is not intended to be an exhaustive list of all responsibilities, duties, and skills required of employees assigned to this job. 

This role is typically performed on a computer using Zoom or Teams. Individual will be on camera throughout the day engaging with other employees. The role is typically performed indoors within a home office environment. This role is typically performed while sitting or standing at a desk. The individual will occasionally lift light objects. 

Prior to the shutdown for the Covid-19 pandemic, GXG staff were expected to be available for on-site customer meetings with our federal, state, and local customers. This included travel in some instances. As our customers' expectations and responses to the pandemic continue to evolve, GXG team members may once again be expected to be available for in-person customer meetings. 

Security Requirement 

• Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assetsin accordance withthe company's information security program. 

EEO Statement: 

We are an EEO Employer. It has been and will continue to be a fundamental policy of Granicus not to discriminate on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, citizenship status, veteran or military status, disability, medical condition, genetic information, caregiver status or any other characteristic prohibited by federal, state and/or local laws. 

Don’t have all the skills/experience mentioned above? At Granicus, we are trying to build diverse, inclusive teams. We do not have degree requirements for most of our roles. If you don’t meet every requirement above but are excited to learn more, we encourage you to apply. We might just be able to find another role that could be a perfect fit!

Security and Privacy Requirements

• Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program.
• Responsible for ensuring the data privacy of our employees and customers, their data, as well as taking all required privacy training in a timely manner, in accordance with company policies.

The Team

• We are a remote-first company with a globally distributed workforce across the United States, Canada, United Kingdom, India, Armenia, Australia, and New Zealand.

The Culture

• At Granicus, we are building a transparent, inclusive, and safe space for everyone who wants to be
  a part of our journey.
• A few culture highlights include – Employee Resource Groups to encourage diverse voices
• Coffee with Mark sessions – Our employees get to interact with our CEO on very important and
  sometimes difficult issues ranging from mental health to work-life balance and current affairs.
• Microsoft Teams communities focused on wellness, art, furbabies, family, parenting, and more.
• We bring in special guests from time to time to discuss issues that impact our employee
  population
  
  

The Impact

• We are proud to serve dynamic organizations around the globe that use our digital solutions to make the world a better place — quite literally. We have so many powerful success stories that illustrate how our solutions are impacting the world. See more of our impact here.